McCarthy, E. Jerome
Basic marketing : a managerial approach / eng E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - Homewood, Ill. : R.D. Irwin, 1984. - xvii, 841 p. : ill. (chiefly col.) ; 24 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
0256030197
Marketing--Management.
658.8 / MCC
Basic marketing : a managerial approach / eng E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - Homewood, Ill. : R.D. Irwin, 1984. - xvii, 841 p. : ill. (chiefly col.) ; 24 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
0256030197
Marketing--Management.
658.8 / MCC