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Marketing management and administrative action [compiled by] Steuart Henderson Britt [and] Harper W. Boyd, Jr. eng

By: Britt, Steuart Henderson, 1907- [compiler.].

Contributor(s): Boyd, Harper W [compiler.].

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BookPublisher: New York : McGraw-Hill , 1973Edition: 3d ed.Description: xiii, 693 p. illus. 22 cm.ISBN: 0070079226; 0070079218 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8

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