Marketing decision making: a model building approach. Kotler, Philip. eng
By: Kotler, Philip.
Material type:
BookSeries: Holt, Rinehart and Winston marketing series.Publisher: New York : Holt, Rinehart and Winston , 1971Description: xi, 720 p. illus. 24 cm.ISBN: 0030781655.Subject(s): Marketing -- Decision making -- Mathematical modelsDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 KOT (Browse shelf) | Available |
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| 658.8 KOT Ten Deadly Marketing Sins: | 658.8 KOT Principles of Marketing/ | 658.8 KOT Marketing Professional Services/ | 658.8 KOT Marketing decision making: a model building approach. | 658.8 KOT Marketing Management | 658.8 KOT Principles of Marketing/ | 658.8 KOT Marketing management : |
Includes bibliographical references.
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