Dr.H.S.Wanasinghe Library - SLIDA Library catalog

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Kotler, Philip.

Marketing decision making: a model building approach. eng Kotler, Philip. - New York : Holt, Rinehart and Winston , 1971. - xi, 720 p. illus. 24 cm. - Holt, Rinehart and Winston marketing series .

Includes bibliographical references.

ISBN: 0030781655

Subjects--Topical Terms:
Marketing--Decision making--Mathematical models.

Dewey Class. No.: 658.8 / KOT

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