Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. eng
By: Fifield, Paul.
Contributor(s): Gilligan, Colin | Chartered Institute of Marketing.
Material type:
BookSeries: The CIM workbook seriesMarketing. Marketing series (London, England): Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Description: xvii, 317 p. : ill. ; 29 cm.ISBN: 0750619902.Subject(s): Marketing -- Management | Strategic planning | Marketing -- Decision makingDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 FIF (Browse shelf) | Available |
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| 658.8 FAY International Marketing | 658.8 FER Fundamentals of Marketing/ | 658.8 FER Handbook of marketing research. | 658.8 FIF Strategic marketing management : | 658.8 FOS Mastering Marketing | 658.8 GAT Marketing Success/ | 658.8 GIL Marketing |
Includes index
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'
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