Fifield, Paul
Strategic marketing management : planning and control, analysis and decision / eng Paul Fifield and Colin Gilligan. - Oxford ; Boston : Butterworth-Heinemann, 1995. - xvii, 317 p. : ill. ; 29 cm. - The CIM workbook series. Marketing . - The marketing series. . - Marketing series (London, England) .
Includes index 'Published on behalf of the Chartered Institute of Marketing.' 'Diploma syllabus'
0750619902
Marketing--Management.
Strategic planning.
Marketing--Decision making.
658.8 / FIF
Strategic marketing management : planning and control, analysis and decision / eng Paul Fifield and Colin Gilligan. - Oxford ; Boston : Butterworth-Heinemann, 1995. - xvii, 317 p. : ill. ; 29 cm. - The CIM workbook series. Marketing . - The marketing series. . - Marketing series (London, England) .
Includes index 'Published on behalf of the Chartered Institute of Marketing.' 'Diploma syllabus'
0750619902
Marketing--Management.
Strategic planning.
Marketing--Decision making.
658.8 / FIF