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Marketing / Eric N. Berkowitz ... [et al.]. eng

Contributor(s): Berkowitz, Eric N.

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BookPublisher: Burr Ridge, Ill. : Irwin, 1994Edition: 4th ed.Description: xxviii, 787 p. : col. ill. ; 27 cm.ISBN: 0256132216.Subject(s): MarketingDDC classification: 658.8

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