Dr.H.S.Wanasinghe Library - SLIDA Library catalog

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Marketing / eng Eric N. Berkowitz ... [et al.]. - 4th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxviii, 787 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. [731]-752) and indexes.

ISBN: 0256132216

LCCN:

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MAR

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