Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. eng
Contributor(s): McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A | McCarthy, E. Jerome (Edmund Jerome). Basic marketing.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1984Edition: 4th ed.Description: xiii, 387 p. : ill. ; 25 cm.ISBN: 0256031312 (pbk.).Uniform titles: Readings in basic marketing. Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 REA (Browse shelf) | Available |
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| 658.8 PET A preface to marketing management / | 658.8 POL Capturing Customers.com: | 658.8 PRI Marketing Concepts and Strategies/ | 658.8 REA Readings and cases in basic marketing / | 658.8 REE Industrial Marketing | 658.8 RET Retailing; principles and practices | 658.8 ROG Business Analysis for Marketing Managers: |
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.
"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
Includes bibliographies.
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