| 000 -LEADER |
|---|
| fixed length control field |
01281cam a2200349 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231130154645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
841004s1984 ilua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256031312 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SLIDA |
| Transcribing agency |
SLIDA |
| Modifying agency |
SLIDA |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
REA |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Readings and cases in basic marketing / |
| Statement of responsibility, etc. |
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. |
| Medium |
eng |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Ill. : |
| Name of publisher, distributor, etc. |
R.D. Irwin, |
| Date of publication, distribution, etc. |
1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 387 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grashof, John F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brogowicz, Andrew A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Basic marketing. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Readings in basic marketing. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Basic marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
opcn |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Books |