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Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. eng

By: Mason, Ralph E.

Contributor(s): Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.

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BookPublisher: New York : Gregg Division, McGraw-Hill, 1995Edition: 5th ed.Description: xx, 588 p. : ill. (some col.) ; 26 cm.ISBN: 0026356015 (student edition); 0026356023 (Teacher's Annoted Edition).Subject(s): MarketingDDC classification: 658.8

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