Mason, Ralph E.
Marketing practices and principles / eng Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. - 5th ed. - New York : Gregg Division, McGraw-Hill, 1995. - xx, 588 p. : ill. (some col.) ; 26 cm.
Includes bibliographies and index.
0026356015 (student edition) 0026356023 (Teacher's Annoted Edition)
Marketing.
658.8 / MAR
Marketing practices and principles / eng Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. - 5th ed. - New York : Gregg Division, McGraw-Hill, 1995. - xx, 588 p. : ill. (some col.) ; 26 cm.
Includes bibliographies and index.
0026356015 (student edition) 0026356023 (Teacher's Annoted Edition)
Marketing.
658.8 / MAR