Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day. eng
By: Edwards, Helen.
Contributor(s): Day, Derek.
Material type:
BookPublisher: London ; Sterling, VA : Kogan Page, 2005Description: xi, 244 p. : ill. ; 23 cm.ISBN: 0749445432.Subject(s): Branding (Marketing)DDC classification: 658.8343 Online resources: Table of contents | Publisher description | Contributor biographical information
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Sri Lanka Institute of Development Administration | 658.8343 EDW (Browse shelf) | Available |
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| 658.8342 MCN Consumer behavior, an integrative approach / | 658.8342 SCH Consumer Behavior : | 658.8342 SOL Consomer Behavior/ | 658.8343 EDW Creating passion brands : | 658.84 BHA Export Marketing | 658.84 CAT International marketing / | 658.84 DAN Strategic Internet marketing / |
"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."
Includes bibliographical references (p. [233]-237) and index.
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