Edwards, Helen, 1965-
Creating passion brands : getting to the heart of branding / eng Helen Edwards, Derek Day. - London ; Sterling, VA : Kogan Page, 2005. - xi, 244 p. : ill. ; 23 cm.
"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."
Includes bibliographical references (p. [233]-237) and index.
0749445432
2005009398
Branding (Marketing)
658.8343 / EDW
Creating passion brands : getting to the heart of branding / eng Helen Edwards, Derek Day. - London ; Sterling, VA : Kogan Page, 2005. - xi, 244 p. : ill. ; 23 cm.
"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."
Includes bibliographical references (p. [233]-237) and index.
0749445432
2005009398
Branding (Marketing)
658.8343 / EDW