Essentials of marketing/ E. Jerome McCarthy, Ph.D., William D. Perreault, Jr., Ph.D. English.
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BookPublisher: Boston: Irwin, 1991Edition: 5th Ed.Description: xvii, 526p.: ill; 26cm.ISBN: 0256093237.DDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 MCC (Browse shelf) | Available |
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| 658.8 MAS Marketing and distribution | 658.8 MAZ The marketing challenge / | 658.8 MCB The Marketing Edge: | 658.8 MCC Essentials of marketing/ | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing; |
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