| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231116145259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231116b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256093237 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SLIDA |
| Transcribing agency |
SLIDA |
| Modifying agency |
SLIDA |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
UDC |
| Classification number |
658.8 |
| Item number |
MCC |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing/ |
| Statement of responsibility, etc. |
E. Jerome McCarthy, Ph.D., William D. Perreault, Jr., Ph.D. |
| Medium |
English. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston: |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 526p.: |
| Other physical details |
ill; |
| Dimensions |
26cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Books |