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Consumer Behavior : Schiffman, Leon G., Wisenblit, Joseph. & Kumar, Ramesh S. eng.

By: Schiffman, Leon G .

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BookSeries: A century of marketing. Publisher: Delhi : Pearson, 2015Edition: 11th ed.Description: xxvii, 508 p. : ill. ; 24 cm.ISBN: 9789332537644.Subject(s): Consumer behaviorDDC classification: 658.8342

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