Schiffman, Leon G.
Consumer Behavior : eng. Schiffman, Leon G., Wisenblit, Joseph. & Kumar, Ramesh S. - 11th ed. - Delhi : Pearson, 2015. - xxvii, 508 p. : ill. ; 24 cm. - A century of marketing . - Consumer behavior ; .
9789332537644
78000294
Consumer behavior.
658.8342 / SCH
Consumer Behavior : eng. Schiffman, Leon G., Wisenblit, Joseph. & Kumar, Ramesh S. - 11th ed. - Delhi : Pearson, 2015. - xxvii, 508 p. : ill. ; 24 cm. - A century of marketing . - Consumer behavior ; .
9789332537644
78000294
Consumer behavior.
658.8342 / SCH