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Exploring marketing research / William G. Zikmund, Barry J. Babin. eng.

By: Zikmund, William G.
Contributor(s): Babin, Barry J.
Material type: materialTypeLabelBookPublisher: Mason, OH ; Thomson/South-Western, c2007Edition: 9th ed.Description: xxi, 698 p. : chiefly col. ill. ; 29 cm.ISBN: 0324320884 (hbk. : student ed.).Subject(s): Marketing researchDDC classification: 001.42
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