Zikmund, William G.
Exploring marketing research / eng. William G. Zikmund, Barry J. Babin. - 9th ed. - Mason, OH ; Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill. ; 29 cm.
28995
Includes bibliographical references and index.
0324320884 (hbk. : student ed.)
Marketing research.
001.42 / ZIK
Exploring marketing research / eng. William G. Zikmund, Barry J. Babin. - 9th ed. - Mason, OH ; Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill. ; 29 cm.
28995
Includes bibliographical references and index.
0324320884 (hbk. : student ed.)
Marketing research.
001.42 / ZIK