Entrepreneurship : successfully launching new ventures / Barringer,Bruce R. , Ireland, R. Duane. eng.
By: Barringer, Bruce R.
Contributor(s): Ireland, R. Duane.
Material type:
BookPublisher: Boston : Pearson, 2016Edition: Fifth Edition.Description: xix, 568 p. : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133797190 (alk. paper).Subject(s): Entrepreneurship | New business enterprisesDDC classification: 338. 04092 | Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 338. 04092 BAR (Browse shelf) | Available |
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
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