Barringer, Bruce R.
Entrepreneurship : successfully launching new ventures / eng. Barringer,Bruce R. , Ireland, R. Duane. - Fifth Edition. - Boston : Pearson, 2016. - xix, 568 p. : color illustrations ; 28 cm.
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
9780133797190 (alk. paper)
Entrepreneurship.
New business enterprises.
338. 04092 / BAR
Entrepreneurship : successfully launching new ventures / eng. Barringer,Bruce R. , Ireland, R. Duane. - Fifth Edition. - Boston : Pearson, 2016. - xix, 568 p. : color illustrations ; 28 cm.
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
9780133797190 (alk. paper)
Entrepreneurship.
New business enterprises.
338. 04092 / BAR