Services Marketing: People, Technology, Strategy/ Lovelock, Christopher. & Wirtz, Jochen. eng.
By: Lovelock, Christopher
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Contributor(s): Wirtz, Jochen.
Material type: 
BookPublisher: Delhi: Pearson Edu., 2004Edition: 5th ed.Description: xviii, 652p.: ill; 25cm.ISBN: 8129704536.DDC classification: 658.802
| Item type | Current location | Call number | Status | Date due |
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Sri Lanka Institute of Development Administration | 658.802 LOV (Browse shelf) | Available |
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| 658.802 KIM Blue Ocean Shift Beyond Computer: | 658.802 KOT Marketing in the Public Sector : | 658.802 LEH Analysis for Marketing Planning/ | 658.802 LOV Services Marketing: | 658.802 MCD Marketing Plans: | 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing / |
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