Marketing : an introduction / Philip Kotler, Gary Armstrong. English
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Description: xxi, 595 p. : col. ill. ; 27 cm.ISBN: 0135577454.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 (Browse shelf) | Available |
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| 658.788 CHR The Strategy of Distribution Management/ | 658.788 MAN Managing International Distribution/ | 658.7882 HAN Handbook of Physical Distribution Management/ | 658.8 Marketing : | 658.8/0028/5 MCC The marketing workbench : | 658.8.012.1 BRE Do-It-Yourself marketing research/ | 658.8.012.1 CRO Marketing Research for Managers/ |
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Includes bibliographies and indexes.
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