Kotler, Philip.
Marketing : an introduction / English Philip Kotler, Gary Armstrong. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xxi, 595 p. : col. ill. ; 27 cm.
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Includes bibliographies and indexes.
0135577454
86022486
Marketing.
Marketing--Management.
HF5415 / .K625 1987
658.8
Marketing : an introduction / English Philip Kotler, Gary Armstrong. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xxi, 595 p. : col. ill. ; 27 cm.
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Includes bibliographies and indexes.
0135577454
86022486
Marketing.
Marketing--Management.
HF5415 / .K625 1987
658.8