The fundamentals of advertising / John Wilmshurst.
By: Wilmshurst, John.
Contributor(s): CAM Foundation | Institute of Marketing.
Material type:
BookPublisher: London : Heinemann, 1985Description: xiv, 267 p., [8] p. of plates : ill. ; 24 cm.ISBN: 0434923303 (pbk.) :.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
|
Sri Lanka Institute of Development Administration | 659.1 WIL (Browse shelf) | Available |
"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
Includes bibliographies and index.
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