Wilmshurst, John.
The fundamentals of advertising / John Wilmshurst. - London : Heinemann, 1985. - xiv, 267 p., [8] p. of plates : ill. ; 24 cm.
"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
Includes bibliographies and index.
0434923303 (pbk.) : £9.95
86110824
Advertising.
HF5821 / .W56 1985
659.1 / WIL
The fundamentals of advertising / John Wilmshurst. - London : Heinemann, 1985. - xiv, 267 p., [8] p. of plates : ill. ; 24 cm.
"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
Includes bibliographies and index.
0434923303 (pbk.) : £9.95
86110824
Advertising.
HF5821 / .W56 1985
659.1 / WIL