Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. English
By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1996Edition: 12th ed.Description: 1 v. (various pagings) : col. ill., col. maps ; 27 cm.ISBN: 0256139903; 0256206872.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8 PER (Browse shelf) | Available | |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8 PER (Browse shelf) | Available |
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| 658.8 PER Basic marketing : | 658.8 PER Basic Marketing | 658.8 PER Essentials of marketing : | 658.8 PER Basic marketing : | 658.8 PET A preface to marketing management / | 658.8 POL Capturing Customers.com: | 658.8 PRI Marketing Concepts and Strategies/ |
Includes bibliographical references and indexes.
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