Perreault, William D.
Basic marketing : a global-managerial approach / English William D. Perreault, Jr., E. Jerome McCarthy. - 12th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : col. ill., col. maps ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256139903 0256206872
95034965
Marketing--Management.
HF5415.13 / .M369 1996
658.8 / PER
Basic marketing : a global-managerial approach / English William D. Perreault, Jr., E. Jerome McCarthy. - 12th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : col. ill., col. maps ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256139903 0256206872
95034965
Marketing--Management.
HF5415.13 / .M369 1996
658.8 / PER