Dr.H.S.Wanasinghe Library - SLIDA Library

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Global business strategy : John Robin,..[et.al]

Material type: materialTypeLabelBookPublisher: London Thomson Learning , 2000Description: viii, 353 p. : ill. ; 25 cm.ISBN: 9781861523525.Subject(s): International business enterprises -- Management | Business planning -- AsiaDDC classification: 658.4
Contents:
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
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Includes bibliographical references and index.

The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.

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