Global business strategy :
John Robin,..[et.al]
- London Thomson Learning , 2000.
- viii, 353 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
9781861523525
2009034160
GBA9C3754 bnb
015443580 Uk
International business enterprises--Management.
Business planning--Asia.
HD62.4 / .M846 2010
658.4
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
9781861523525
2009034160
GBA9C3754 bnb
015443580 Uk
International business enterprises--Management.
Business planning--Asia.
HD62.4 / .M846 2010
658.4