Marketing Management: Kotler, Philip...[et al] A South Asian Perspective/ eng.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type:
BookPublisher: New Delhi: Dorling Kindersley, 2013Edition: 14th [ed.].Description: xxiv, 657p: col. ill. ; 29 cm.ISBN: 97813176716.Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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| 658.8 LEH Analysis for marketing planning / | 658.8 LEV Marketing for business growth. | 658.8 LIL Marketing Models | 658.8 MAR Marketing Management: | 658.8 MAR Baker, J, Michael. | 658.8 MAR Marketing | 658.8 MAR Marketing Management: |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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