Kotler, Philip.
Marketing Management: A South Asian Perspective/ eng. Kotler, Philip...[et al] - 14th [ed.] - New Delhi: Dorling Kindersley, 2013. - xxiv, 657p: col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
97813176716
2010046655
Marketing--Management.
658.8 / MAR
Marketing Management: A South Asian Perspective/ eng. Kotler, Philip...[et al] - 14th [ed.] - New Delhi: Dorling Kindersley, 2013. - xxiv, 657p: col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
97813176716
2010046655
Marketing--Management.
658.8 / MAR