Marketing Management: Kotler, Philip...[et al] A South Asian Perspective/ eng.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type:
BookPublisher: New Delhi: Dorling Kindersley, 2013Edition: 14th [ed.].Description: xxiv, 657p: col. ill. ; 29 cm.ISBN: 97813176716.Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
|
Sri Lanka Institute of Development Administration | MED/149 (Browse shelf) | Available | |
|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.8 MAR (Browse shelf) | Available | |
|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.8KOT (Browse shelf) | Available | |
|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.8KOT (Browse shelf) | Available | |
|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.8 MAR (Browse shelf) | Available |
Browsing Sri Lanka Institute of Development Administration Shelves Close shelf browser
|
|
No cover image available No cover image available | No cover image available No cover image available |
|
|
|
||
| 658.8FRE Strategic social marketing / | 658.8INT International and global marketing : | 658.8KOT Marketing Management: | 658.8KOT Marketing Management: | 658.8LEE Social marketing : | 658.8LOV Services marketing : | 658.8LOV Services marketing : |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
There are no comments for this item.