Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.
By: Clow, Kenneth E.
Contributor(s): Kurtz, David L.
Material type:
BookPublisher: Cincinnati, Ohio : Atomic Dog Pub., c2004Edition: 2nd ed.Description: xii, 460 p. : ill. ; 28 cm.ISBN: 1592600468 (pbk.).Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8CLO (Browse shelf) | Available |
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| 658.872KAL E-business 2.0 : | 658.872OUL Business process management : | 658.8BLY Principles & practice of marketing / | 658.8CLO Services marketing : | 658.8FRE Strategic social marketing / | 658.8INT International and global marketing : | 658.8KOT Marketing Management: |
Kurtz's name appears first on the earlier edition.
Includes bibliographical references and index.
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