Clow, Kenneth E.
Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. - 2nd ed. - Cincinnati, Ohio : Atomic Dog Pub., c2004. - xii, 460 p. : ill. ; 28 cm.
Kurtz's name appears first on the earlier edition.
Includes bibliographical references and index.
1592600468 (pbk.)
2003105482
Service industries--Marketing.
Customer services.
HD9980.5 / .K87 2004
658.8
Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. - 2nd ed. - Cincinnati, Ohio : Atomic Dog Pub., c2004. - xii, 460 p. : ill. ; 28 cm.
Kurtz's name appears first on the earlier edition.
Includes bibliographical references and index.
1592600468 (pbk.)
2003105482
Service industries--Marketing.
Customer services.
HD9980.5 / .K87 2004
658.8