Marketing in the Public Sector : a roadmap for improved performance / Kotler, Philip. & Lee, Nancy. eng.
By: Kotler, Philip.
Contributor(s): Lee, Nancy.
Material type:
BookPublisher: New Delhi: Dorling Kindersley, 2007Description: xv, 332 p. : ill. ; 24 cm.ISBN: 8131709582.Subject(s): Government productivity | Public administration -- Citizen participation | Administrative agencies -- ManagementDDC classification: 658.802 Online resources: Table of contents only
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Sri Lanka Institute of Development Administration | 658.802 KOT (Browse shelf) | Available |
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| 658.802 CHA Knowledge based Marketing: | 658.802 KER STRATEGIC MARKETING PROBLEMS | 658.802 KIM Blue Ocean Shift Beyond Computer: | 658.802 KOT Marketing in the Public Sector : | 658.802 LEH Analysis for Marketing Planning/ | 658.802 LOV Services Marketing: | 658.802 MCD Marketing Plans: |
Includes bibliographical references (p. 291-308) and index.
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