Kotler, Philip.
Marketing in the Public Sector : a roadmap for improved performance / eng. Kotler, Philip. & Lee, Nancy. - New Delhi: Dorling Kindersley, 2007. - xv, 332 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-308) and index.
8131709582
Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.
658.802 / KOT
Marketing in the Public Sector : a roadmap for improved performance / eng. Kotler, Philip. & Lee, Nancy. - New Delhi: Dorling Kindersley, 2007. - xv, 332 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-308) and index.
8131709582
Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.
658.802 / KOT