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Applications in basic marketing.

Contributor(s): McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.
Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: Homewood, IL : Irwin, ©1990-Description: volumes : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISSN: 1099-5579.Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Périodiques | Marketing -- Coupures de presse -- Périodiques | Marketing | Marketing -- Management | MarketingGenre/Form: Periodicals. | Periodicals.DDC classification: 658.8/005 Summary: "Clippings from the popular business press."
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Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Latest issue consulted: 2004/2005.

Earlier selection Decision based on 1990

Title from title page.

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