000 00765nam a2200241 a 4500
999 _c9498
_d9498
003 OSt
005 20231202085656.0
008 810714s1981 ilua b 001 0 eng
010 _a
020 _a030574315
040 _aSLIDA
_cSLIDA
_dSLIDA
041 _aeng
082 0 0 _a658.8
_223
_bKUR
100 1 _aKurtz, David L.
245 1 0 _aMarketing /
_cDavid L. Kurtz, Louis E. Boone.
_heng
260 _aChicago :
_bDryden Press,
_c1981.
300 _axxv, 685 p. :
_bill. (some col.) ;
_c24 cm.
440 4 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aBoone, Louis E.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cLEN