| 000 | 00798pam a2200241 i 4500 | ||
|---|---|---|---|
| 999 |
_c9457 _d9457 |
||
| 003 | OSt | ||
| 005 | 20231201150823.0 | ||
| 008 | 790228s1979 maua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a087626562X | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.83 _223 _bMCG |
| 100 | 1 |
_aMcGown, K. L., _d1943- |
|
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cK.L. McGown. _heng |
| 260 |
_aCambridge, Mass. : _bWinthrop Publishers, _c1979. |
||
| 300 |
_axiv, 432 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||