| 000 | 01113cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c941 _d941 |
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| 001 | 12388168 | ||
| 005 | 20190325141259.0 | ||
| 008 | 010423s2002 maua b 001 0 eng | ||
| 010 | _a 2001024810 | ||
| 020 | _a0072398841 (hardback) | ||
| 020 | _a0071123121 | ||
| 040 |
_aDLC _cSLIDA _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.C375 2002 |
| 082 | 0 | 0 |
_a658.84 _223 _bCAT |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
| 300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
| 440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGraham, John L. | |
| 942 |
_2ddc _cLEN _e11th ed. |
||