000			01386nam a2200385 a 4500
999			_c9366 _d9366
003			OSt
005			20231130160248.0
008			950731s1995 enk 001 0 eng d
010			_a
020			_a0750619902
040			_aSLIDA _cSLIDA _dSLIDA
041			_aeng
042			_alccopycat
082	0	0	_a658.8 _223 _bFIF
100	1		_aFifield, Paul
245	1	0	_aStrategic marketing management : _bplanning and control, analysis and decision / _cPaul Fifield and Colin Gilligan. _heng
260			_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995.
300			_axvii, 317 p. : _bill. ; _c29 cm.
440		4	_aThe CIM workbook series. _pMarketing
490	1		_aThe marketing series.
500			_aIncludes index
500			_a'Published on behalf of the Chartered Institute of Marketing.'
500			_a'Diploma syllabus'
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
650		0	_aMarketing _xDecision making.
700	1		_aGilligan, Colin
710	2		_aChartered Institute of Marketing.
830		0	_aMarketing series (London, England)
906			_a7 _bcbc _ccopycat _d3 _encip _f19 _gy-gencatlg
942			_2ddc _cLEN