000 00808pam a2200253 a 4500
999 _c9334
_d9334
003 OSt
005 20231130141402.0
008 841018s1985 ilua b 001 0 eng
010 _a
020 _a0673159256
040 _aSLIDA
_cSLIDA
_dSLIDA
041 _aeng
082 0 0 _a658.8
_223
_bMUR
100 1 _aMurphy, Patrick E.,
_d1948-
245 1 0 _aMarketing /
_cPatrick E. Murphy, Ben M. Enis.
_heng
260 _aGlenview, Ill. :
_bScott, Foresman,
_c1985.
300 _axvi, 654 p. :
_bill. (some col.) ;
_c28 cm.
440 0 _aScott, Foresman series in marketing
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing.
700 1 _aEnis, Ben M.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cLEN