000 00835cam a2200265 i 4500
999 _c9312
_d9312
003 OSt
005 20231130120706.0
008 770413s1976 enka b 001 0 eng
010 _a
020 _a0333198204
020 _a0333198212
_qpbk.
040 _aSLIDA
_cSLIDA
_dSLIDA
041 _aeng
082 0 0 _a658.8
_223
_bMAR
245 0 0 _aMarketing :
_btheory and practice /
_cedited by Michael J. Baker.
_heng
260 _aLondon :
_bMacmillan,
_c1976.
300 _ax, 177 p. :
_bill. ;
_c22 cm.
490 0 _aMacmillan studies in marketing management
504 _aIncludes bibliographies and index.
650 0 _aMarketing.
700 1 _aBaker, Michael J.,
_d1935-
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2ddc
_cLEN