| 000 | 01424cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c9304 _d9304 |
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| 003 | OSt | ||
| 005 | 20231130114032.0 | ||
| 008 | 050404s2005 enka b 001 0 eng | ||
| 010 | _a 2005009398 | ||
| 020 | _a0749445432 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8343 _223 _bEDW |
| 100 | 1 |
_aEdwards, Helen, _d1965- |
|
| 245 | 1 | 0 |
_aCreating passion brands : _bgetting to the heart of branding / _cHelen Edwards, Derek Day. _heng |
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2005. |
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| 300 |
_axi, 244 p. : _bill. ; _c23 cm. |
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| 500 | _a"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown." | ||
| 504 | _aIncludes bibliographical references (p. [233]-237) and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aDay, Derek, _d1949- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0510/2005009398.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2005009398-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2005009398-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cLEN |
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