| 000 | 01070cam a22002894a 4500 | ||
|---|---|---|---|
| 999 |
_c656 _d656 |
||
| 001 | UM/0745 | ||
| 005 | 20190213155205.0 | ||
| 008 | 041227s2006 ohua b 000 0 eng | ||
| 010 | _a 2004118261 | ||
| 020 | _a0324322844 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.G56 2006 |
| 082 | 0 | 0 |
_a658.8 _25 |
| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aGlobal marketing management : _ba casebook. |
| 250 |
_a5th ed. / _b[edited by] John A. Quelch, Christopher A. Bartlett. |
||
| 260 |
_aMason, OH : _bThomson/South-Western, _cc2006. |
||
| 300 |
_aviii, 680 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 |
_aBartlett, Christopher A., _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN _e5th ed. |
||