| 000 | 01183cam a22003254i 4500 | ||
|---|---|---|---|
| 999 |
_c4485 _d4485 |
||
| 001 | 17686276 | ||
| 005 | 20230918144820.0 | ||
| 008 | 130405s2014 caua b 001 0 eng | ||
| 010 | _a 2013937185 | ||
| 020 | _a9781446274002 (pbk.) | ||
| 020 | _a9781446273999 (hardback) | ||
| 040 |
_aSLIDA _bSLIDA _eSLIDA _cSLIDA |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.B48525 2014 |
| 082 |
_223 _a658.8 _bBLY |
||
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aPrinciples & practice of marketing / _cJim Blythe. _hEnglish |
| 246 | 3 | _aPrinciples and practice of marketing | |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aLos Angeles : _bSage, _c2014. |
|
| 300 |
_axxvii, 772 pages : _bcolor illustrations ; _c27 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||