000 00811cam a2200277 i 4500
999 _c4338
_d4338
001 2778920
005 20230911153934.0
008 800226s1979 enk b 001 0 eng
010 _a 80453257
015 _aGB***
020 _a0333236394 :
_c£12.00
020 _a0333236408 (pbk.)
040 _aSLIDA
_cSLIDA
_dSLIDA
050 0 0 _aHF5415
_b.B275 1979
082 0 0 _a658.8
_223
_bBAK
100 1 _aBaker, Michael J.,
_d1935-
245 1 0 _aMarketing :
_ban introductory text /
_cMichael J. Baker.
250 _a3d ed.
260 _aLondon :
_bMacmillan,
_c1979.
300 _axxiv, 488 p. ;
_c23 cm.
500 _aIncludes index.
504 _aBibliography: p. [475]-480.
650 0 _aMarketing.
906 _a7
_bcbc
_corignew
_d4
_encip
_f19
_gy-gencatlg
942 _2ddc
_cLEN