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| 005 | 20230911112743.0 | ||
| 008 | 780906s1978 ohua b 001 0 eng | ||
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_a0882441299 : _c$17.50 |
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_a658.8 _223 _bJAI |
| 100 | 1 |
_aJain, Subhash C., _d1942- |
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_aCases in marketing management / _cSubhash C. Jain, Iqbal Mathur. _hEnglish |
| 260 |
_aColumbus, Ohio : _bGrid inc., _cc1978. |
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| 300 |
_ax, 621 p. : _bill. ; _c24 cm. |
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| 490 | 0 | _aGrid series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
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| 700 | 1 |
_aMathur, Iqbal, _ejoint author. |
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| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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_2ddc _cLEN |
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